OK it never ceases to amaze me when I give a phone interview for an article: The Title.
The thing is when you do these interviews, you don't know the title (and I'm told the writer doesn't either and the Editor picks it after the story is written or something). You just answer the questions. Heck you don't even really have a feel for the angle so you'd just better be sure what you're saying is always positive, because you may talk your head off for 15 minutes, and they'll only use snippets.
My last interview ended up in a story called something like: "Is the ISS Really Worth $60 Billion?" Gasp. I had no idea THAT was the angle. It went OK.
This time, from LiveScience.com:
"Will Shuttle's End Leave Science Landlocked?"
Ack. What's with these horrible TITLES?
Fortunately this time, my quotes didn't sound so defensive. This one went well enough. Geeze.
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